{"id":8274,"date":"2022-02-02T13:40:01","date_gmt":"2022-02-02T11:40:01","guid":{"rendered":"https:\/\/gumi.hu\/blog\/?p=8274"},"modified":"2026-01-08T10:59:22","modified_gmt":"2026-01-08T08:59:22","slug":"pirelli-150-szuletesnap","status":"publish","type":"post","link":"https:\/\/gumi.hu\/blog\/pirelli-150-szuletesnap\/","title":{"rendered":"A Pirelli fenn\u00e1ll\u00e1s\u00e1nak 150. \u00e9vfordul\u00f3j\u00e1t \u00fcnnepli"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/gumi.hu\/blog\/wp-content\/uploads\/2022\/02\/Pirelli150-1024x512.png\" alt=\"Pirelli 150. sz\u00fclet\u00e9snap\" class=\"wp-image-8278\" width=\"256\" height=\"128\" title=\"\" srcset=\"https:\/\/gumi.hu\/blog\/wp-content\/uploads\/2022\/02\/Pirelli150-1024x512.png 1024w, https:\/\/gumi.hu\/blog\/wp-content\/uploads\/2022\/02\/Pirelli150-300x150.png 300w, https:\/\/gumi.hu\/blog\/wp-content\/uploads\/2022\/02\/Pirelli150-768x384.png 768w, https:\/\/gumi.hu\/blog\/wp-content\/uploads\/2022\/02\/Pirelli150-696x348.png 696w, https:\/\/gumi.hu\/blog\/wp-content\/uploads\/2022\/02\/Pirelli150-1068x534.png 1068w, https:\/\/gumi.hu\/blog\/wp-content\/uploads\/2022\/02\/Pirelli150-840x420.png 840w, https:\/\/gumi.hu\/blog\/wp-content\/uploads\/2022\/02\/Pirelli150.png 1200w\" sizes=\"(max-width: 256px) 100vw, 256px\" \/><\/figure><\/div>\n\n\n\n<p>Vil\u00e1gm\u00e9ret\u0171 visszasz\u00e1ml\u00e1l\u00e1s indul a <strong><a href=\"https:\/\/gumi.hu\/autogumi\/pirelli\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pirelli<\/a><\/strong> sz\u00fclet\u00e9snapja alkalm\u00e1b\u00f3l. \u00a0A <strong><a href=\"https:\/\/www.pirelli.com\/global\/it-it\/150-anni\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pirelli a 150 \u00e9ves <\/a><\/strong>v\u00e1llalati t\u00f6rt\u00e9net meg\u00fcnnepl\u00e9s\u00e9re sz\u00e1mtalan dologgal hozz\u00e1j\u00e1rul, mint b\u00e9lyegek, sz\u00edndarabok, k\u00fcl\u00f6nb\u00f6z\u0151 rekl\u00e1mok. Ezek mind \u00e9rintik a m\u00e1rka sz\u00e1mos ter\u00fclet\u00e9t az F1-t\u0151l, a rally-versenyz\u00e9sen, a Superbike-on, a profi ker\u00e9kp\u00e1roz\u00e1son, a s\u00edbajnoks\u00e1gokon \u00e1t eg\u00e9szen a futball esem\u00e9nyekig, melyeken a Pirelli jelent\u0151s partneri, szponzori szerepet t\u00f6lt be.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Pirelli 150. sz\u00fclet\u00e9snapja alkalm\u00e1b\u00f3l k\u00e9sz\u00fclt akci\u00f3k, megjelen\u00e9sek:<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>megjelen\u00e9s sportesem\u00e9nyeken<\/li><li>vil\u00e1gm\u00e9ret\u0171 visszasz\u00e1ml\u00e1l\u00e1s<\/li><li>el\u0151ad\u00e1s a Piccolo Teatro sz\u00ednpad\u00e1n<\/li><li>rekl\u00e1mfilm<\/li><li>weboldal \u2013 digit\u00e1lis megjelen\u00e9s &#8211; <strong><a href=\"https:\/\/www.pirelli.com\/global\/it-it\/150-anni\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.pirelli.com\/global\/it-it\/150-anni\/<\/a><\/strong><\/li><li>grafikus reg\u00e9ny<\/li><li>Word magazin k\u00fcl\u00f6nsz\u00e1ma<\/li><li>b\u00e9lyegek \u00e9s \u00e9rm\u00e9k<\/li><li>podcastok<\/li><li>egy\u00e9b tev\u00e9kenys\u00e9gek<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pirelli 150 anni Evento\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/odl7kLUYWjE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>el\u0151ad\u00e1s a Piccolo Teatro sz\u00ednpad\u00e1n<\/figcaption><\/figure>\n\n\n\n<p>Az \u00fcnneps\u00e9gek st\u00edlusosan kezd\u0151dtek a mil\u00e1n\u00f3i Piccolo Teatro sz\u00ednpad\u00e1n egy m\u0171sorral, amely az ipar, a jelmezek, a technol\u00f3gia \u00e9s az elhivatotts\u00e1g sok \u00e9vtizedes t\u00f6rt\u00e9net\u00e9nek besz\u00e1mol\u00f3it, hangjait \u00e9s k\u00e9peit gy\u0171jt\u00f6tte \u00f6ssze. A bemutat\u00f3t bejelentett\u00e9k, mely ut\u00e1n egy vil\u00e1gm\u00e9ret\u0171 visszasz\u00e1ml\u00e1l\u00e1s vette kezdet\u00e9t \u00e9s h\u00e1rom sportesem\u00e9ny, amelyekre az \u00fcnneps\u00e9gek el\u0151tti h\u00e9tv\u00e9g\u00e9n ker\u00fclt sor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sportesem\u00e9nyek<\/h2>\n\n\n\n<p>A WRC-szezon els\u0151 esem\u00e9ny\u00e9nek, a Monte Carlo Rallynak a nyit\u00f3k\u00f6r\u00e9t megtev\u0151 aut\u00f3 a Pirelli 150. \u00e9vfordul\u00f3j\u00e1t \u00fcnnepl\u0151 sz\u00ednekben pomp\u00e1zott. A Pirelli Motorsport vezet\u0151je, Mario Isola \u00e9s a kor\u00e1bbi rali-vil\u00e1gbajnok, Petter Solberg a Kimera Evo37-ben utazott. A 150. \u00e9vfordul\u00f3s log\u00f3 megjelent a San Siro stadionban az Inter Milan\u2013Venezia labdar\u00fag\u00f3-m\u00e9rk\u0151z\u00e9sen, valamint a s\u00ed-vil\u00e1gbajnoks\u00e1g p\u00e1ly\u00e1in. A Downhill \u00e9s a Super G versenysz\u00e1mokat k\u00e9t olasz sportol\u00f3, Sofia Goggia \u00e9s Elena Curtoni nyerte, mindkett\u0151t a Pirelli t\u00e1mogatta. Az \u00fcnnepl\u00e9s a Pirelli szponzor\u00e1l\u00e1sa r\u00e9v\u00e9n eg\u00e9sz \u00e9vben folytat\u00f3dik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A vil\u00e1gm\u00e9ret\u0171 visszasz\u00e1ml\u00e1l\u00e1s<\/h2>\n\n\n\n<p>A Piccolo Teatro bemutat\u00f3j\u00e1t egy nemzetk\u00f6zi visszasz\u00e1ml\u00e1l\u00e1st jelentettek be, amely janu\u00e1r 24-\u00e9n kezd\u0151d\u00f6tt Rio de Janeir\u00f3ban. A k\u00f6vetkez\u0151 napokban egy 3D-s anim\u00e1ci\u00f3val folytat\u00f3dott, amely megvil\u00e1g\u00edtotta a sanghaji CITI-torony \u00e9s a Times Square-i Nasdaq-torony 180 m\u00e9ter\u00e9t. Majd ezek ut\u00e1n a visszasz\u00e1ml\u00e1l\u00e1s Mil\u00e1n\u00f3ban a Piazza Cordusio t\u00e9ren a Palazzo Venezia vet\u00edt\u00e9s\u00e9vel \u00e9r v\u00e9get.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rekl\u00e1mfilm<\/h2>\n\n\n\n<p>A Pirelli 150. \u00e9vfordul\u00f3j\u00e1nak meg\u00fcnnepl\u00e9s\u00e9re \u00faj rekl\u00e1mkamp\u00e1nyt sug\u00e1roztak f\u0151m\u0171sorid\u0151ben a f\u0151bb olasz telev\u00edzi\u00f3k, valamint a nyomtatott, digit\u00e1lis \u00e9s k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1k is. A l\u00e1tom\u00e1st \u00e1br\u00e1zol\u00f3 \u00e9s metaforikus mese a r\u00e9gm\u00falt \u201eA hatalom ir\u00e1ny\u00edt\u00e1s n\u00e9lk\u00fcl\u201d nyerem\u00e9ny \u00faj megk\u00f6zel\u00edt\u00e9s\u00e9t k\u00edn\u00e1lja. Arra invit\u00e1lja a n\u00e9z\u0151ket, hogy gondolkodjanak el a k\u00e9t egym\u00e1st kieg\u00e9sz\u00edt\u0151, de ellent\u00e9tes koncepci\u00f3n.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Pirelli 150 anni\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/CMTF-NBh_n4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>A technol\u00f3gia \u00e9s a k\u00f6z\u00f6ss\u00e9gi m\u00e9dia sok ember kez\u00e9be adta a hatalmat, de az egy szempillant\u00e1s alatt elillanhat \u00e9s k\u00e1oszba fordulhat. Minden eddigin\u00e9l jobban tudat\u00e1ban kell lenn\u00fcnk, hogy a hatalomnak ellen\u0151rz\u00e9sre van sz\u00fcks\u00e9ge a mindennapi \u00e9letben, \u00e9s egyar\u00e1nt utakon. A Barcelon\u00e1ban forgatott, Manson rendezte &#8211; az Utopia producere \u00e9s az M&amp;C Saatchi kreat\u00edv ir\u00e1ny\u00edt\u00e1s\u00e1val k\u00e9sz\u00fclt &#8211; rekl\u00e1m a tervek szerint vil\u00e1gszerte megjelenik a digit\u00e1lis csatorn\u00e1kon.<\/p>\n\n\n\n<p><strong>V\u00e1logasson kedv\u00e9re ny\u00e1ri gumi k\u00edn\u00e1latunkb\u00f3l, szereltesse \u00e1t orsz\u00e1gszerte t\u00f6bb, mint 200 helyen.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/gumi.hu\/keresesmeretszerint\/osszes\/osszes\/osszes\/nyari-gumi\/pirelli\" style=\"border-radius:1px;background-color:#fdd814;color:#333333\" target=\"_blank\" rel=\"noreferrer noopener\">PIRELLI ny\u00e1ri gumiabroncsok<\/a><\/div>\n<\/div>\n\n\n\n<p><em>Ne maradjon le \u00fajdons\u00e1gainkr\u00f3l, akci\u00f3inkr\u00f3l, iratkozzon fel h\u00edrlevel\u00fcnkre!<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-color has-background\" href=\"https:\/\/gumi.hu\/#subscribe-to-newsletter\" style=\"border-radius:1px;background-color:#fdd814;color:#333333\" target=\"_blank\" rel=\"noreferrer noopener\">H\u00edrlev\u00e9l feliratkoz\u00e1s<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vil\u00e1gm\u00e9ret\u0171 visszasz\u00e1ml\u00e1l\u00e1s indul a Pirelli sz\u00fclet\u00e9snapja alkalm\u00e1b\u00f3l. \u00a0A Pirelli a 150 \u00e9ves v\u00e1llalati t\u00f6rt\u00e9net meg\u00fcnnepl\u00e9s\u00e9re sz\u00e1mtalan dologgal hozz\u00e1j\u00e1rul, mint b\u00e9lyegek, sz\u00edndarabok, k\u00fcl\u00f6nb\u00f6z\u0151 rekl\u00e1mok. Ezek mind \u00e9rintik a m\u00e1rka sz\u00e1mos ter\u00fclet\u00e9t az F1-t\u0151l, a rally-versenyz\u00e9sen, a Superbike-on, a profi ker\u00e9kp\u00e1roz\u00e1son, a s\u00edbajnoks\u00e1gokon \u00e1t eg\u00e9szen a futball esem\u00e9nyekig, melyeken a Pirelli jelent\u0151s partneri, szponzori szerepet t\u00f6lt be.<\/p>\n","protected":false},"author":2,"featured_media":8276,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[699],"tags":[],"class_list":["post-8274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pirelli"],"_links":{"self":[{"href":"https:\/\/gumi.hu\/blog\/wp-json\/wp\/v2\/posts\/8274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gumi.hu\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gumi.hu\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gumi.hu\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/gumi.hu\/blog\/wp-json\/wp\/v2\/comments?post=8274"}],"version-history":[{"count":3,"href":"https:\/\/gumi.hu\/blog\/wp-json\/wp\/v2\/posts\/8274\/revisions"}],"predecessor-version":[{"id":8280,"href":"https:\/\/gumi.hu\/blog\/wp-json\/wp\/v2\/posts\/8274\/revisions\/8280"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gumi.hu\/blog\/wp-json\/wp\/v2\/media\/8276"}],"wp:attachment":[{"href":"https:\/\/gumi.hu\/blog\/wp-json\/wp\/v2\/media?parent=8274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gumi.hu\/blog\/wp-json\/wp\/v2\/categories?post=8274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gumi.hu\/blog\/wp-json\/wp\/v2\/tags?post=8274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}